Posts Tagged ‘opt-in email marketing’

Email Marketing Opt In Rates That Produce Massive Revenue

You Can Produce Extremely Powerful Results With Your Email Marketing Opt In Campaigns and Dominate Your Marketplace if You Apply These Few Principles on a Consistent Basis. This Will Lead to Increased Market Share that Truly Levels the Playing Field in Any Market.

Remember the first rule of any marketing effort is to ensure that you capture the attention of your target market. But how can you differentiate yourself quickly, and with a memorable USP (unique selling proposition) to gain a loyal and hungry base or customers in record time?

The first thing you must realize when you interact with your potential customers is that there are a lot of media and information sources competing for their attention. You need to find ways to position your name and your communications as THE problem solver and caring presence in their lives, that will become a trusted advisor in working with them now and in the future.

How can you do that most effectively in the fastest time? Realize the environment that they live in. It’s the same world that you live in for the most part. When they become part of your Email Marketing Opt In campaign, they don’t leave the real world. This world includes many media sources competing for their attention. How can you get your emails opened and your name become their problem solver? Here are some tips:

1) Ensure that you are not just sending text emails, but are sending audio and video from time to time as well. Linking to a Wordpress blog from your mails works perfectly here because it becomes and interactive platform for dialogue. Remember also, that different people learn in various ways. Some respond better to audio, some like text, and some really want video. By providing a variety of communication channels, you are reaching a much larger marketplace.

2) Be responsive and rapid in your customer service, and and respond as quickly as possible to all direct mails or support mails. Remember you are effectively dating your new prospective customers in the first few weeks especially. Be personal as much as you can, or train someone to be great in that area. Also, over-deliver with free surprise bonuses to reward people that take the time to write in. These small bonuses will cost you very little, but will reward you greatly over and over. This is because your responsiveness will be greatly increased. Instead of realizing $1 per subscriber per month, you could realize $3, $5, or even more.

3) Supplement your mailings with free webinars or teleseminars from time to time, where people get semi-individualized attention, or at least their perception will be like that. Again, it will increase responsiveness and multiply your efforts.

4) Reward the behavior you want. If you want them to answer a poll, reward them for that, when they buy, reward them extra for that. In effect, train them for what you want them to do. Even for as simple as something like clicking links.

5) Interject your personality from time to time, people buy from people that they LIKE, so remember to be likeable and don’t be afraid to let your little quirks come out.

Soon, you will have a loyal fan base that will be the best asset you could ever have to support you for years to come! You will have a group of thousands of friends that will really enjoy hearing from you, and feel really good about buying from you for years to come.

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Email Marketing Opt In Rates How You Can Increase Conversions To Gain More Customers

You should aim for a higher than 50% opt-in rate for your squeeze (capture) pages. There are many things you can do to increase these Email Marketing Opt In rates and gain more potential customers.

The first thing you can do is to ensure you offer a very attractive gift for them to exchange their info for. Remember, people will not just sign up for vague updates or a newsletter, nearly as often as they will signup for something they can download right then, like a free eBook, audio, or software.

Software companies have known this for years. That’s why they always focus on free trials and having the customer place in their information to get the download. You can do the same thing that has made many billions, by employing the same strategy in your business.

The second thing you can do to increase your Email Marketing Opt In rates is to ensure your landing page is benefits focused. This means what’s in it for the customer, not what your giveaway product does (those are called features and no one cares too much!)

Think of it this way. Would the customer rather have a car because it had a new platinum battery, or because it never broke down on them and left them stranded on a dark road? More the latter! That’s the benefit to them.

So, keep your landing page simple with about 3-5 bullet points about the top benefits of the giveaway item, that they will be able to realize quickly upon putting in their information. People like fast.

Third, make it tangible. Place a clear and attractive image representing your gift, almost like they can reach out and touch it! This may just make their mouths water and their fingers move to put in their info! Remember at the end of the day in everything you do, you are solving their problems.

Fourth, test slightly different versions of your squeeze pages against each other and see which ones produce better results. (eg: higher percentage of opt-ins). One free and easy tool to use is called the Google Website Optimizer. It’s free, just search that phrase in Google. What you’re looking for is called the A/B split test. All it means is that it generates a special code, which rotates page version A then B, for each subsequent visit, and then shows you the percentage results each one is achieving.

You will quickly know which version is performing better, then all you need do is ditch the loser, and take the winner, save it as a new version and change it slightly.

Then perform another test. Just keep doing this split testing (as it’s called) over and over, each time you get say 200 or more visitors. Soon you’ll have at least 50% opt ins, and hopefully a lot more!

So, in summary just remember to provide good value up front that solves real problems, and to test your results, always improving. Do this and soon you will have a huge list of appreciative customers!

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